SERENA'S MAKEUP REVOLUTION
Introducing WYN BEAUTY by Serena Williams, a new brand of clean, high-performance makeup that celebrates life beyond the camera lens. Inspired by Serena's dynamic presence on the court, WYN BEAUTY offers makeup that's made for movement—flexible formulas that enhance your natural beauty while keeping your skin hydrated throughout the day. With 91 shades spanning face, lip, and eye categories, WYN BEAUTY invites everyone to embrace color with confidence and find their perfect match.
"I'm thrilled to share WYN BEAUTY with the world," says founder Serena Williams. "Beauty, for me, has always been about self-expression and feeling my best. During my career, I struggled to find makeup that could endure hours on the court and still look great afterward. As I transitioned into a more active lifestyle off the court—juggling meetings, family time, and personal pursuits—I needed makeup that could keep up. That's why I created WYN BEAUTY: makeup that moves with you, every day."
Serena's philosophy on beauty is rooted in inclusivity and personal empowerment. "In beauty, everyone wins," she explains. "It's about setting your own goals and standards. WYN isn't about being the best, but being your best."
WYN BEAUTY products are more than just makeup—they're personal affirmations, named after the qualities Serena embraced before competing. Shades like Brave, Momentum, Shine, and Discover reflect Serena's mindset of resilience and determination. The vibrant WYN Chartreuse packaging, accented with gold reminiscent of her medals, showcases Serena's iconic energy and style.
Partnering exclusively with Ulta Beauty—a premier destination for beauty enthusiasts—WYN BEAUTY aims to redefine makeup discovery nationwide. "We're excited to collaborate with Serena on this inspiring brand," says Monica Arnaudo, chief merchandising officer at Ulta Beauty. "WYN BEAUTY embodies Serena's winning spirit and offers a fresh perspective on makeup."
WYN BEAUTY is the brainchild of Serena Williams in collaboration with the Good Glamm Group, renowned for its innovative beauty brands. "Partnering with Serena to realize her vision has been a privilege," says Darpan Sanghvi, founder of Good Glamm Group. "We're committed to creating products that deliver exceptional performance and align with Serena's values."
Experience WYN BEAUTY's clean, vegan, and cruelty-free formulas on wynbeauty.com and exclusively at 685 Ulta Beauty stores across the U.S. starting April 7, 2024. Unlock your strength. Embrace your beauty.
ABOUT Good Glamm Group:
The Good Glamm Group is a Personal Care company committed to inclusive beauty, responsible care and serving its community's aspirations. The Group's brands include MyGlamm, The Moms Co, Sirona, Organic Harvest and St Botanica. The brands are powered by a proprietary digital ecosystem of content, influencer, and interest-based community networks, integrated deeply through data and technology.
SOURCE WYN BEAUTY by Serena Williams
