GROOMED, NOT OVERDONE
REDEFINING MEN'S BEAUTY IN 2025
Once upon a time, men’s grooming was little more than a splash of aftershave and a weekly haircut. Fast forward to 2025, and beauty has officially entered the chat—for men of all shapes, shades, and identities. Men’s grooming is no longer taboo. It’s self-care. It’s image. And yes, it’s sexy.
In this special Men’s Issue of Queen Size Magazine, we’re putting the spotlight on self-care for the modern man—because looking good and feeling great shouldn’t be gender-exclusive. Here’s your complete, no-fluff guide to building a solid beauty routine—with expert advice and products that actually work.
Skincare: The Basics Every Man Needs
Healthy skin isn’t about vanity—it’s about hygiene and confidence. Start with the holy trinity: cleanse, moisturize, and protect.
Morning Routine Must-Haves:
Cleanser: CeraVe Foaming Facial Cleanser – Gentle, non-drying, and budget-friendly.
Vitamin C Serum: Kiehl’s Powerful-Strength Line-Reducing Concentrate – Brightens skin and smooths texture.
Moisturizer with SPF: Jack Black Double-Duty Face Moisturizer SPF 20 – Lightweight and protects against UV damage.
Night Routine Boost:
Retinol: The Ordinary Retinol 1% in Squalane – Fights signs of aging and uneven tone.
Night Cream: Baxter of California Super Shape Skin Recharge Cream – A great overnight hydrator.
“Men often ignore skincare until there’s a problem. But prevention is power. A consistent routine builds confidence and keeps you looking sharp well into your 40s, 50s, and beyond.”
— Kyle Jackson, licensed esthetician and men’s grooming coach
Beard Grooming: Keep It Fresh, Not Fuzzy
Whether it’s a crisp goatee or a full-on lumberjack vibe, your beard deserves respect.
Barber-Approved Favorites:
Beard Wash: Scotch Porter Moisturizing Beard Wash – Cleans without stripping natural oils.
Beard Oil: Honest Amish Classic Beard Oil – All-natural, lightweight, and smells amazing.
Trimmer: Philips Norelco Multigroom Series 9000 – Versatile, precise, and long-lasting.
“A beard is like a suit—it looks best when tailored. Invest in good tools and treat your beard like part of your outfit.”
— Rodney Graham, celebrity barber and men’s style consultant
Brows, Nails, and Subtle Upkeep
Small grooming details make a big impact. Clean brows and well-maintained nails say, “I’ve got my life together.”
Pro-Tips & Tools:
Brow Control: Boy de Chanel Eyebrow Pencil – Fills in sparse areas with a natural finish.
Nail Kit: Tweezerman Essential Grooming Kit – Travel-friendly and durable.
Cuticle Oil: Burt’s Bees Lemon Butter Cuticle Cream – Keeps hands looking healthy and photo-ready.
“Don’t sleep on the power of tidy nails and clean brows. Women notice. Employers notice. You’ll notice too, when you feel more put together.”
— Aaron Wallace, founder of Aaron Wallace Men’s Grooming
Fragrance: Leave an Impression
A signature scent doesn’t just smell good—it tells your story.
Top Picks for Every Vibe:
Classic & Masculine: Dior Sauvage Eau de Toilette – Bold, earthy, and unforgettable.
Clean & Fresh: Le Labo Bergamote 22 – Bright citrus notes with a sensual dry-down.
Warm & Spicy: Yves Saint Laurent La Nuit De L’Homme – Perfect for date night.
“Fragrance is emotional. It should feel like an extension of who you are. Spray it on pulse points—wrists, neck, and chest. One or two spritzes, max.”
— Victor Ramos, fragrance curator and scent specialist
The Confidence Factor
The best beauty advice? Wear your self-respect proudly. You don’t need to look like a runway model. You just need to look like the best version of you.
Confidence doesn’t come from a bottle, but it is boosted by a good skin day, a fresh haircut, or a well-chosen cologne. This is your invitation to redefine what masculinity and beauty can look like—and to show up for yourself, inside and out.
Because grooming isn’t about perfection. It’s about presence.
Ready to upgrade your game?
Start small. Be consistent. And remember—real men moisturize.
